Insights & Expertise

Think about bottled water. If I showed you three different brands and asked you which one you would choose, you'd have an answer. Learn how to build a brand that attracts the right talent.

You have to HIRE great people and ENGAGE them. Recruiting is important, but it is time consuming, and that time is better spent on learning how to best hire the right people.

Most of the time, interviewers aren't looking for an outlandish answer. They are giving you the opportunity to tell them what you bring to the table that nobody else will.

A poor hire will cost you in ways beyond the financial. To make better hiring decisions, you need to be prepared and purposeful during the interview process.

Job hunters should prepare a brief summary of their accomplishments and goals so they have a short, focused spiel ready to share when someone asks what sort of job they are looking for.

By swapping 'years of experience' for 'level of expertise,' you'll open doors to talent you might never have considered before.

Recruiting in the age of well-informed job candidates requires a new approach. Learn how to attract and engage today's savvy talent.

Is one-page still the optimal length? And if someone can't get everything they want to include in one page, what is the absolute longest a resume should be?

Leveraging the power of influence, recruiters can set expectations for hiring managers and use their expertise to find the best person for the job.

Bringing forward competing offers after interviews have commenced can be a big mistake. It's important to be transparent throughout the process.

A comprehensive resource for interviewers and interviewees alike. Learn the questions that reveal true potential.

From building a person description to making an offer, learn the complete process for recruiting top talent for your creative or digital agency.

How do you interview for personality? How can you tell the fakers from the makers? Learn what to look for when hiring account leadership.

Before you start hiring, make sure you understand not just what, but WHO you truly are looking for.