VP, Digital Engagement

Kada Recruiting is partnering with a leading independent pharmaceutical agency, recruiting an experienced and strategic leader to join their team as the VP, Digital Engagement Strategy. As a trusted advisor and client partner within the healthcare and pharmaceutical industry, you will provide strategic counsel in the planning and execution of innovative digital strategies and multi-channel marketing initiatives. You will be responsible for developing comprehensive, data-driven digital marketing strategies that drive business growth and achieve measurable results for clients within the Life Sciences.


Responsibilities:


• Collaborate on the development of digital marketing strategies and campaigns for clients, including the use of SEO, PPC, social media, email marketing, and other digital channels.


• Collaborate with clients and internal teams to understand business objectives, target audiences, and budget constraints.


• Conduct market research and analysis to identify industry trends and opportunities for growth.


• Develop and present recommendations and reports to clients on digital marketing performance and ROI.


• Consultative role in the optimization of digital marketing campaigns to drive traffic, engagement, and conversions.


• Stay up-to-date on the latest digital marketing trends and technologies, and identify opportunities to incorporate them into client initiatives.


Qualifications:


• Agency experience including holding senior leadership positions.


• Extensive pharmaceutical experience.


• Well-versed in consumer and HCP online behavior, including online influencer outreach, online advertising, and social media campaigns.


• Proven ability to analyze business objectives and competitive landscape while developing multi-channel strategies.


• Demonstrated ability to lead and collaborate with cross-functional teams.


• Strong communication and presentation skills.


• Bachelor's degree required; advanced degree preferred.