Director/AVP, Digital

$115k - $175K (based on experience)

Kada Recruiting is thrilled to present an exciting opportunity for a highly skilled and innovative Account Director/AVP to join a leading public relations and digital marketing agency. This position is a key role within their dynamic Digital team, offering a chance to be at the forefront of cutting-edge client work across aesthetics, healthcare, beauty, and lifestyle sectors.

About the Company:

This award-winning agency boasts a talented team of experts, including Public Relations & Communications Specialists, Digital Visionaries, and Research and Analytics Enthusiasts. They are known for delivering integrated marketing campaigns that go beyond traditional PR, fostering a collaborative culture that embraces ideas from all marketing disciplines. Their impressive client portfolio, numerous awards, and continued business success speak to their dedication and proficiency.

The agency thrives on a sense of constant improvement, always aiming to raise the bar in their work and skill sets. Their team members pride themselves on their humility, ensuring that everyone is willing to jump in and contribute, regardless of job title. The agency's core values revolve around being kind, supportive, and continuously striving for excellence.

Having received multiple accolades, including being certified as a Great Place to Work for six consecutive years and recognition as 2023 PRDaily's Top Agencies Awards for Healthcare Agency & Small Agency, they are committed to maintaining their reputation as a top-tier agency.

Location and Work Schedule:

The agency's headquarters are in Manhattan, and they offer a hybrid schedule, with three in-office days on Tuesday, Wednesday, and Thursday.  

Job Overview:

In this pivotal role as the Director/AVP of Digital, you will play a key role in driving the agency's digital initiatives forward. The ideal candidate is someone with a flair for creativity and strong analytical skills, backed by a proven track record in executing successful social media, influencer, and paid campaigns. Moreover, you should have prior experience in team management, as you will be leading a group of talented professionals. Your passion for developing and implementing digital strategies will be crucial to the agency's continued success.

Key Responsibilities:

  • Collaborate and oversee the workflow across team members, clients, vendors, and freelancers, reporting directly to the VP/SVP.
  • Develop client strategies and execute brand campaigns, focusing on consumer-first approaches and results-driven tactics, while maintaining the highest level of client service and adhering to timelines and budgets.
  • Ideate and execute a variety of digital campaigns, including both organic and paid social media campaigns, programmatic initiatives, and promotional efforts.
  • Analyze campaign metrics and use insights to optimize future efforts, ensuring alignment with overall strategies.
  • Assist in crafting new business proposals and budgets that reflect innovative and forward-thinking strategies to attract new clients.

Social Media, Digital, and Influencer Strategy:

  • Contribute to the development and execution of social media campaigns, including both organic content and promotional initiatives, across various social platforms.
  • Collaborate on planning and executing influencer campaigns, involving various types of influencers to maximize campaign impact.

Measurement and Analytics:

  • Educate internal teams and clients on performance metrics for social, display, and influencer initiatives.
  • Oversee social listening, monitoring, and reporting deliverables.
  • Stay abreast of digital trends and emerging opportunities in social media and influencer marketing.

Team Management & Development:

  • Effectively communicate with senior staff and take ownership of issues and successes.
  • Work with the SVP to enhance team capabilities and identify tools to improve execution and deliverables.
  • Provide guidance and mentorship to junior team members to support their professional growth.

Required Qualifications:

  • A minimum of 7+ years of digital experience, with a strong emphasis on social media and digital strategy.
  • Prior agency experience is essential, including collaboration with PR counterparts at PR agencies or through agency partnerships.
  • At least 3 years of experience in management roles.
  • A Bachelor's degree in a related field.
  • Previous experience in beauty, healthcare, aesthetic, or consumer lifestyle industries is a plus.
  • Excellent written communication skills with keen attention to detail and grammar.
  • Advanced knowledge of various social media platforms and other digital channels.
  • Familiarity with social media management tools and other relevant software.
  • Problem-solving skills to streamline team workflow and provide constructive feedback for growth.
  • A strong commitment to prioritizing excellent client service in a digital and PR environment.
  • The ability to work effectively with individuals at all levels of the organization to drive success.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and G Suite.
  • Basic knowledge of display/programmatic, mobile, video, e-newsletters, blogs, and websites.
  • Excellent time management skills to meet deadlines without compromising quality.

Salary and Benefits:

Salary is based on experience.  For a Director-level role, the targeted salary range is $115k-$140k.  For an experienced AVP, the range is up to $175k.

Additionally, the agency offers a competitive benefits package, including performance-based bonuses, healthcare, dental, and vision plans, 401K with company match, generous PTO, commuter benefits, and more.

If you are a dynamic and experienced digital professional seeking an exciting opportunity to make an impact in a collaborative and forward-thinking agency, we encourage you to apply. Please note that all applications will be handled with the utmost confidentiality.